Essays

Writing

Analytical essays on AI integration, organizational behavior, and product strategy. Each post follows a thesis-framework-counterargument structure.

July 1, 20264 min read

Adoption Is the Wrong Frame

Everyone measures AI adoption, but adoption is the wrong question. What matters is what exists now that would not have existed without it.

April 19, 20266 min read

AI does the work that was not going to happen

The most consequential shift AI enables is not accelerating existing work, but making previously impossible work possible for individuals inside organisations.

March 3, 202512 min read

Google as a framework case study: why embedded AI wins

Why Google's integration of AI into Search and Workspace is structurally aligned with durable value creation, and where the data stack is still uneven.

February 25, 20257 min read

AI is not a value proposition

As AI becomes baseline, competitive advantage shifts from adoption to allocation, embedding intelligence where it structurally changes outcomes.