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View profile →AI does the work that was not going to happen
The most consequential shift AI enables is not accelerating existing work, but making previously impossible work possible for individuals inside organisations.
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Google as a framework case study: why embedded AI wins
If AI becomes infrastructure, competitive advantage shifts. My last article analyzes Google not through model performance, but through product integration economics.
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AI is not a value proposition
AI is becoming mandatory ... but mandatory technologies rarely create durable advantage.
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Framework introduction
Most companies are asking the wrong question about AI. They ask: "How do we add AI to our product?" The better question is: "Where does intelligence compound inside our system?"