Personal site

Merlin Salesse

I focus on building durable systems. My work combines product thinking, marketing strategy, and operational design. I am driven by structure, repetition, and long-term advantage in companies.

Currently at Naboo and founder of Agoria.

Background

Experience

  • Naboo2024 — Now

    Product Marketing Manager

    Working across product management and marketing in a B2B event and marketplace environment. Involved in product structuring, positioning, workflow organization, and operational coordination across teams.

  • Agoria2025 — Now

    Founder

    Building a platform that modernizes employee access to cultural experiences by simplifying workflows and structuring partner ecosystems.

Education

  • emlyon business schoolAug 2024 – Aug 2026

    Master Programme Grande École — Strategy, product management, economics, and business structuring

Focus Areas

  • —Product strategy & positioning
  • —Revenue optimization & monetization models
  • —Workflow and operational design
  • —Performance-driven decision making
  • —Technology adoption in structured environments

Skills

  • Product strategy
  • Revenue optimization
  • Pricing & monetization
  • Workflow design
  • Operational structuring
  • Data-driven decision
  • Performance analytics
  • Systems thinking

Research

The AI Workflow Leverage Framework

A structured framework examining how artificial intelligence creates durable operational advantage when embedded within stable workflows and where its deployment merely adds visibility without real leverage.

Read framework →

Selected Writing

View all →
6 min read

AI does the work that was not going to happen

The most consequential shift AI enables is not accelerating existing work, but making previously impossible work possible for individuals inside organisations.

7 min read

AI is not a value proposition

As AI becomes baseline, competitive advantage shifts from adoption to allocation, embedding intelligence where it structurally changes outcomes.